Over the past few weeks I’ve received a number of emails and phone calls from newcomer internet marketers who are struggling to lay a solid foundation in their internet marketing success journey.
The common thread between these folks is a sense of “feeling overwhelmed.”
Let’s be candid…
I’ve invested considerable time and dollars into learning the things that have brought me success. You might find this surprising, but:
The truth is that a small handful of basics, when applied, will produce internet marketing success that is “bankable.”
My Top 5 Internet Marketing Success Tips:
#1 – Build a blog and make it your home
In order to have a serious business, you need a place from which to operate. A blog is the perfect place to communicate with your target audience and showcase your offerings. Think of your website as the central nervous system of your business development efforts. In this place you will be able to control the flow of communication to others and demonstrate your value.
Some like to build a “Cult of Personality” type of presence, others prefer to be Information Machines. – How you do it is up to you because you are in control.
I recommend the self-hosted WordPress platform for the build of your site. If you want to learn to DIY (do-it-yourself)
, that is certainly fine. There are some great places to learn to do this, such as MLSP
. Alternatively, you could hire someone
to build the site for you.
Proper use of a website will separate you from people who are merely schlepping the next passing thrill. It’ll also brand you as a trusted authority.
There’s an audience for everyone, but it’s up to us to put ourselves out there!
#2 – Research traffic generation and master 2 online methods
There are many methods one may employ to achieve traffic to their web offerings. Facebook
, SEO, and PPC are a few.
Choose 2 methods, learn them thoroughly, and employ them immediately. Action begets results – it’s not sexy, but it’s gospel-truth.
You may find that one of your 2 is the real breadwinner as this is often the case. Most “Guru” marketers have made millions from one strategy alone. Some will prefer to laser-focus on just one strategy and that’s fine. – But most of the non-Gurus I’ve interviewed agree that beginning with 2 provides a frame of reference. This offers a way to gauge your likes, dislikes, and your true strengths.
#3 – Emulate great copyrighters and learn the discipline of effective direct-response marketing
Bait the hook
No one bites an un-baited hook.
Great copy is what drives people through the proverbial doors.Good copyrighting skills will never go out of style.
You want people to see what you are offering, so you need to master the art of driving them through your doors.
You want to emulate some of the best in the trade. Look into some of “The Greats” such as: Gary Bencivenga, Gary Halbert, and Frank Kern. These are people who have become legends due to efficacy of their copyrighting skills.
#4 – Learn to build an effective marketing funnel and then put it to work
So you have your home on the web, the skills to get people to the door, the know-how to make them want to walk in and look around…
You want to be able to monetize it, right?
That’s precisely why you need to employ a marketing funnel system.
There are excellent courses (with active membership communities) which literally walk you through the nuances
of building an effective funnel. My 2 faves are MLSP
and Empower Network
#5 – Treat this like a REAL business
All things “web” are in a constant state of motion. Nothing stagnates here. Be consistent and adopt a thirst for ongoing learning. Know this, connect to it, and adapt your behaviours so you’re constantly growing and elevating.
Be serious, recognizing that it’s the journey here which is the destination. Commit to the process, grow yourself, take consistent action and you will not fail.
These internet marketing success tips are tried and true. – They prove that it doesn’t have to be overwhelming to succeed in the online world. Chunk the info down into actionable items and work your way down the list.
The basics are “the basics” for a reason, they work. If you stick to them and commit to your journey, you’ll save time, spare yourself a few grey or lost hairs, and you’ll have fun!
Stay tuned for the next installment in this internet marketing success series!
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