In the modern times there is no doubt an overload of information which leads to confusion over internet marketing myths.
Today I’m going to cover some of the top internet marketing myths and discuss them a bit.
Not all information on the web is accurate, nor is it all bad.
The fact is that the internet is an open resource to us and that anyone can contribute ideas as they see fit. Because of that, we see quite a number of misnomers being shared as truths. Some of these myths might seem reasonable while others are outrageous upon a first glance.
If we listen to what professional internet marketers have been saying, we know that there are no shortcuts to internet marketing success. In fact, the pros have even been so kind as to tell us the 2 basic things that internet marketing success boils down to:
We need an abundance of either time or money in order to be properly prepared for the journey of internet marketing success, lest we be ill-equipped.
Now for a few internet marketing myths…
Internet Marketing Myth #1 – I can do everything online for FREE
As stated by the experts themselves, this is a no.
Sure, there are many good freebies. And yes, there are ways to begin your internet marketing ventures online on a “shoestring” budget.
I’d caution you against thinking that it should all be free.
I’ve learned over the years is that most “free” things are not really free.
Many of the free tools that one may wish to employ either are extremely time-consuming (time is money, folks, don’t forget that!) or they leave your project open to specific vulnerabilities because you are not in control over critical aspects of the tools.
Not being in control makes you succeptible to abject circumstances. It’s certainly no way to run a business which you expect to thrive.
Do you have to break your piggy bank in order to be an internet marketing success?
Do I recommend beginning your internet marketing pursuit with a budget?
The good news is that you don’t have to begin with a HUGE budget. In fact, beginning with a modest budget is the most sensible thing to do. You’ll expand your vision as you’re building your campaign and presence on the web.
Leaving yourself some wiggleroom to grow and develop is a smart way to get started!
Consider the full scope of your project in order to come up with reasonable expectations and time frames for execution. These considerations will help you to plan a budget that works!
Internet Marketing Myth #2 – It’s easy to be an internet marketing pro
Oh I sure do wish that this one were true!
The truth is that it is not. Let’s get real about the assumption…
Do you really think that making people notice your products and services against millions and millions of competitors can be easy?
Do you think that even if it was easy that by just being noticed one will magically appear as a “Pro”???
We all know the answer to these question.
There are never any guarantees about internet marketing, folks. So no one, no matter how good they appear to be can guarantee your success.
Most Guru-level marketers had to struggle for periods of time while figuring out how to benefit from their internet marketing success strategy.
We must make peace with the journey of internet marketing in order to succeed.
If you want to be an internet marketing success story, you will need to concentrate on some specific areas in order to become competent.
If you missed my posts on this subject, you will find them all in my Internet Marketing Success section. My last blog post might be of specific interest: Top 5 Internet Marketing Success Tips Revealed.
Learning to write engaging content and how to drive internet traffic will no doubt prove to help you in all things related to internet marketing. There will also be more strategic and advanced techniques you may wish to employ along the way, so you might also find that you want to outsource specific tasks to qualified parties to address those needs unless you want to put forth more time investment in becoming the Pro. (A la Time VS. Resources points above.)
Internet Marketing Myth #3 – I can just hire someone to get me “ranked” on Google and then I have it made!
Site rankings are definitely important, so don’t get me wrong here!
I’m speaking more to the attitude of “set it – forget it” that people are chasing after.
It’s the attitude of “rank and run” that could potentially ruin everything you worked so hard to build online.
Everything on the web is moving and changing and growing. There’s an energy to this which causes things to develop and change, much like everything in organic-life.
If you neglect your site and do not stay up to speed with technological developments, you will no doubt be left behind.
How soon will you be left behind?
Tough to say…but at the rate that things are evolving, I’d say you could lose serious ground in a matter of weeks to months.
Once we’ve developed what we wanted, we must tend to it, like a garden. As we identify weak areas, we must work on those areas.
Internet Marketing Myth #4 - All I need to do is find the perfect product to market
We all want to represent good products, that’s a given.
And yes, good products may appeal to customers.
There is a TON of competition in the market. Because the competition is so fierce, we need to bring more than just a good product. We need to bring our “A Game.”
And I have news for you, folks…
There is NO holy grail in the online marketplace.
It simply does not exist.
Waiting around for it is a waste of time. There are so many ways we may succeed with what exists NOW – as long as we are taking the action that will allow us to compete.
Remember that internet marketing success is a competitive sport!
The internet has changed the way we communicate in the modern times. If you do not have a strong online presence you are obsolete. That’s just a fact.
There will always be myths and misnomers in the world, the internet marketing sector is no different. A wise marketer will become an avid student who is willing to learn and bypass the mistakes of others along their path to success.
Stay tuned for the next installment in this internet marketing success series!