It’s no wonder that sales drive many a business – but did you know that if you get referrals you could easily boost sales?
Many people assume they’ll get referrals if they continue to provide good service in their business. All though it’s possible that people might remember to refer your business, it’s much more effective to ask your clients for referrals.
Consider how busy people are. As much as clients may like and respect you, they may not remember to refer your business. Planting the notion to satisfied clients and customers is one way to get them thinking of you. If they’re thinking of you, it is more likely they’ll remember to pass your name and info onto others and voila, you will get referrals.
The following are 3 simple steps you may take in ensure you get referrals which will boost sales in your business!
1. Get referrals from your existing client base and customer lists.
Remember that your existing customers are your customers for a reason! They enjoy your products and/or services. Capitalize on this!
Sort out some of our best clients or biggest customers knowing that your satisfied clients and repeat customers are most likely ready to rave about you anyway.
Create an opportunity to get referrals from them by making time to thank them for their business. Be sure you take initiative once you thank them for their patronage by asking them who 2 or 3 of their contacts are who could benefit from your service.
It’s highly likely that your existing clients are in contact with some of your ideal clients. It’s even more likely that your existing clients will be happy to give such a great tip to their associates, in recommending you.
Try this ice breaker out:
“I’ve taken so much pleasure working with you and having you as my client. I’d love to have the opportunity to return the favor and provide service to your family and friends. Maybe you can set an appointment for us so we can meet? That would be truly appreciated.”
Or you can simply ask for the names and contact information and contact them yourself, but open the conversation with “(the name of your client) referred me and thought you would be able to benefit from our services.”
Remember to send a thank you gift as a token of gratitude to your customer. This will make them happy and may mean that you get more referrals into the future. If you get referrals, you will increase your business exposure. By increasing business exposure, you inevitably boost sales.
2. Get referrals from small business alliances who cater to your niche market. boost sales
Business alliances can be SO powerful!
Sit yourself down and brainstorm out a list of other business contacts who are also serving your niche market. You may find that there are synergies which could be created between your business and theirs. Between the two of you, there may be untapped goldmines to be shared which will allow you to refer one another to eachother’s clients.
This is a sort of symbiotic “backscratching” approach to help you both gain additional exposure while letting your existing clients know that you are proactive in considering their needs and wants.
For example, let’s say you sell health/wellness products. Some great alliances to form may be with local fitness centers, gyms, sports clubs/associations, and natural health practitioners such as: chiropractors, herbalists, acupuncturists.
Introduce yourself and your products to these organizations. Explore a mutually beneficial relationship where you may co-refer one another to expand upon one another’s existing client-base. If you create a win-win, in this way, you will find that these businesses may be eager to help you get referrals. More referrals to each of you presents more opportunities to boost sales!
3. Get referrals from local churches and charities.
Well, let’s think about something very important about churches and charities. What these 2 kinds of institutions have in common is that they are both “non-profit organizations.”
Why is this important, you ask??
They both rely on contributions in order to thrive. For this reason, they’re proactive about how they get referrals.
If you make a good synergy, they may be willing to share their donor list with you. A good synergy idea is to offer a percentage of sales derived from their donor list back to their church or charity. For doing this, the organization may be willing to promote your business.
Do you see the win-win?
A little creative-partnering can go a long way in creating longterm alliances which will help you get referrals over and again as time passes.