Today, I had to do something I would have preferred to not have to do. – That is, re-organizing my email account. As many of you know, I’m building a huge downline with my business and as I’m sure you may imagine, I have become completely EMAIL INUNDATED! Basically, I had let my inbox get ahead of me and the weeds had overgrown everything.
No email management to speak of…
“Das ist nicht gut!”
Now, I’m not complaining; I know that it was a good problem for me to be faced with because it means that people are reaching out and that things are poppin’. It did, however, remind me to get back to the basics to prevent chaos in my inbox and ultimately in my business. I don’t know about you, but a chaotic inbox = a chaotic and fragmented thinking process for me. So, even though you may not consider email management to be a big deal, I bet you might change your mind if you had thousands and thousands of unread, unfiled emails and the constant thought of: I just KNOW that I must be missing important things!!
I’m what many will call an “Alpha Female” – I know what I want and I know how to make it happen. Staying on top of what matters most to me is something I just do naturally…and that’s why I produce results consistently. Doing personal email management honestly isn’t in my Top 10!
Email management = better productivity
For the past few months, things have been growing so quickly with my businesses that I started to handle things as they were happening…everything except email management. And the result has been that there are unfinished tasks, such as simple things like email-clutter which have piled up to the point of near-disaster.
So today, I re-engaged myself with an essential that I recently allowed to get away from me…One of my very own RULES which I had previously been very successful with for years.
I was stuck sorting, organizing, and clearing out months of email that had cluttered. I mean, THOUSANDS of emails that were hanging in limbo in my inbox. It took me hours to get this resolved…hours that I could’ve spent just working my business, had I been more discerning with how I have spent my time the past few months. I have been dreading going through all these emails for some time. I put it off til very early this morning because I knew that email management going to be a boring chore.
This struck me in a new way and I felt inspired to share one of my best Productivity Tips with you today. It is truly applicable in most every situation you may face as you are toggling between living life and working your biz, not just email management…
Productivity Tip du Jour – F.O.C.U.S.
I <heart> this little acronym. It stands for Firmly On Course Until Successful.
Everything has it’s proper place. (And NOW, my inbox is the same. Yay for email management!)
This is really one of the greatest keys to streamlining your efforts. Life is moving so quickly, especially at the rate that information is constantly moving thanks to the internet, Facebook, and smartphones. What I’ve found is that it’s entirely too easy to become seduced by all the incoming chatter that it’s nearly impossible to NOT find yourself multitasking throughout the day. Do YOU have time to waste?..especially on something mundane like email management?
Yeah, I didn’t think so.
What I’ve found that many people do not realize is just how much time it wastes to multitask through more than one task at once. The brain doesn’t even allow us to REALLY “multitask!”
Hey, don’t shoot the messenger, if you don’t like it I reckon you could take it up with God…but the truth is that we as human beings were only built with 2 frontal lobes. What that means is that we have exactly enough focus to successfully handle up to TWO different tasks successfully. (SUCCESS being the operative word here…)
Rene Marois, a well respected neuroscientist at Vanderbilt University has done extensive study which provides evidence that the human brain assigns ONE task to each side of the brain…anything more than 2 active tasks throws the brain into overload-mode.
An overloaded brain takes more time to do EVERYTHING…
Now I will mention that some other scientists believe it’s possible for the brain to handle up to 3 different tasks successfully, depending on the tasks. The problem with multitasking more than one task is that in most cases, people are literally juggling between left brain and right brain. Sure, it’s good exercise to give your brain the activity at the right time…but we’re not analyzing brain-exercise today; we are trying to figure out the best way to be able to successfully manage LIFE + create a consistently THRIVING BUSINESS…Right??
So here it is folks, it ain’t sexy, it ain’t cute, but it IS the truth…
Learn to schedule, in advance, when you will be conducting your daily tasks. If you need help in sorting this out, I recommend reading my article from earlier this week, entitled “Using Motivation to Align Expectations and Goals” – this will help you sort out your “BIG PICTURE” into small bite-sizes which will illustrate for you what your daily tasks should be so that you are ALWAYS on your intended trajectory. Start there. Seriously. Pick up a pen and do the exercise so that you have truly sorted this out…yes, it will take a little time, but YES, it will also help you CREATE more time by keeping you from leaking your time and talent like a sieve. (Trust me! My email management morning cost me several hours I’ll NEVER get back!)

Just do it.
Make email management part of the task schedule.
Best way to get it all done is to go through email no more than thrice a day...that’s THREE times for all you educated folks…once in the morning, once mid-day, once in the evening. People don’t usually realize how much time goes right out the door due to poor email management, so choose your times and stick to them!
Email management 101:
Unless it’s a real emergency, keep yourself from picking up or making phone calls or chatting on Facebook/Skype/Twitter/text messaging. Go through all of your un-read email at once. If it’s of no use to you, junk it and don’ t think about it anymore. If it’s something to come back to later, star it or archive it for future reference (I HIGHLY recommend Gmail due to it’s incredibly archive/search-friendly features). If an email requires a response, just do it, yo.
This is an Über-must! if you intend on getting (and staying) successful! - No more “divide and conquering” from within your own brain!
The best news is that the more often you designate specific time to each of your tasks without allowing yourself to be side-tracked by ANYthing else, the quicker you get through them, even the most monotonous of them, like email management!! This rule of operation is applicable to everything you do: calling your leads, writing blog articles, posting classifieds, studying new training…so it’s not just email management, but basically whatever it is that you are doing.
I am pleased that I carved out some “early” time today before things got busy to sort this out for myself and I hope that you will do this for yourself too! It’s a great feeling of clarity to know that things are not unfinished and fragmented. Clarity will allow you to FOCUS on your tasks at hand and see them each to SUCCESS!
If you’re struggling with your own personal productivity and are looking for some help, let me know! I’d love to hear what’s going on in your world and if I can contribute to remedying it, I surely will!
If you enjoyed this article or found it helpful, share it with others and leave me a comment! ![]()




{ 58 comments… read them below or add one }
Hi Catherine, it not the amount of time you use but the quality of the time,
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Twitter: catherinealexa
September 22, 2011 at 10:14 pm
Hey Michele – Yep, that’s essentially the bones of it! Thanks for stopping by!
Didn’t know that about the brain. That explains a lot
Twitter: catherinealexa
September 22, 2011 at 10:43 pm
Hey Ashleigh! I’m glad that you learned something new & thanks so much for the comment love!

Cat recently posted..“Busy” doesn’t mean “Productive”
Excellent post Cat. I’m working on focus and eliminating non-income producing activity. Thanks for this!
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Twitter: catherinealexa
September 22, 2011 at 10:45 pm
Hey Eric, glad you enjoyed! Thanks for stopping by and leaving a note, I appreciate you!
Cat recently posted..“Busy” doesn’t mean “Productive”
Yes, we’ve become a society of distraction addics. Your discourse on what it means to be productive is spot-on, and enlightening.
Twitter: catherinealexa
September 22, 2011 at 11:37 pm
Yeah ya got that right, brother! We are like SO glued to it 24/7…
Thanks for stopping by and dropping your wisdom!
Cat,
Awesome post! I always love learning about how the brain works.
There are a couple of huge points I want to touch on real quick. You mentioned multitasking. In some cases multitasking is a great thing. Like running errands, grocery shopping, bank, dry cleaning ect. in other cases it’s a disasters waiting to happen. How can we be “present” with people if we’re thinking about something else. When I’m talking to my wife and really trying to connect on a quality level we go to a part of the house that’s quiet and there are no computers around.
You also mentioned brain overload. I found that an overworked brain becomes fatigued very fast. It’s a muscle that needs to be worked out properly and given rest and breaks in order to continue to function as it’s peak. I also noticed that when I’m able to work on “like type” projects without trying to do something else, I’m much more efficient.
Ken Pickard
The Network Dad
P.S. I love the FOCUS acronym.
Ken Pickard recently posted..How My Blog Limped to a Page Rank 3, With Only 30 Posts
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September 23, 2011 at 12:10 am
Hi Ken, thanks for that insightful response! You are definitely right about how certain contexts of multitasking are good. Love that you and your partner hold high regard for clear communication. I’m a big believer in the same.
Our minds are such delicate and magnificent things. Fascinating to consider how interchangeable our inner and outer worlds
Influence one another.
I heard the FOCUS acronym from Toby and Layla Black; found it brilliant and worthy of promoting, use it!
Hi Cat,
Excellent topic and I’m with @Ken, I love the FOCUS acronym! The points you’ve raised on multi tasking are spot on. The moment we begin trying to achieve several things at once our focus splits and we are no longer fully present with the first task. Most people forget that multi tasking includes thinking! E.g. They allow their brains to be so distracted when they are talking to someone, that they lose awareness and are no longer present.
Michaelé
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September 23, 2011 at 11:48 am
Catherine…You are so right! About two months ago I had to sort through all my e-mail information. I found I had a far greater amount of clutter or useless information than that which was real. I discovered that for most things well meaning people send me, the delete button in real time is better than in the future. It has saved me a lot of timed and effort.
Twitter: catherinealexa
September 23, 2011 at 4:34 pm
Hey there Carter! Thanks for stopping by!
I think you’re right, there’s a lot of chatter we get in the inbox and sometimes all that’s required is a quick glance and “delete.”
Cat recently posted..“Busy” doesn’t mean “Productive”
Love your article – very timely reminder for me, as FOCUS is the word of the moment for me. It is time to stop being distracted and focus on what really matters to me. Thank You!!
Twitter: catherinealexa
September 23, 2011 at 11:51 am
Good Point. Most of us know how to stay busy, but aren’t actually getting anywhere. We are just spinning our wheels. Thanks for pointing that out….
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Twitter: catherinealexa
September 23, 2011 at 4:33 pm
Thank you, Joseph! I think you’re absolutely right about that! It’s easy to get sidetracked, I think it’s just important to be vigilant about each task we do. Real tasks are important and deserve priority and not 1/2 assed “going through the motions.”
Cat recently posted..“Busy” doesn’t mean “Productive”
I had to laugh when I read about multitasking. I am so guilty of that. I know it reduces my focus. I agree with Ken that there are times when it is good but right now I have 7 tabs open on my browser and skype on top of that. I need to take your advice and get focused.

Melodie Kantner recently posted..How Attraction Marketing Helps You Love What You Do
Twitter: catherinealexa
September 23, 2011 at 11:53 am
Hehehe, well, I am with you on the “guilty” part of this, Melodie. I’m a veracious Google-Chrome-tab-opener-type-of-gal, myself. I’ve started plugging my “must come back to’s” into Evernote so I am not tempted to toggle back and forth too much til I finish one thing first.
Thanks so much for stopping by to chime in.
Hi Catherine,
I love the acronym FOCUS. I have a little post it note up on my computer now to remind myself every day. Thank you so much for sharing! I also agree with only looking at email 2 or 3 times a day. Otherwise, email just becomes a complete time bandit. Great Post!
Melinda Storrs recently posted..What are some ideas for stay at home mom jobs?
Twitter: catherinealexa
September 23, 2011 at 11:55 am
Hello Melinda! Thanks for stopping by and dropping me a message! FOCUS is by far one of my fave power-acronyms too! Feel free to use it, lots of people seem to be connecting to this one! You and I are on the same wavelength with the sticky on the computer! I recently did that myself, so “FOCUS” stares me down while I’m getting through my tasks, but hey, it’s working!!
Cat….totally just what I needed today. Like everyone else, I love the acronym. First things first. THIS week I have been trying to decide what I want to do with my email. I get 400-500 emails a day. This is no joke. I have over 10,000 UNREAD emails. Some are from list that I am on, others are something I was copied on and some I just plain ole missed in the scheme of things. I tell my students. Give me 24 hours and if you don’t hear from me send it again because it is probably lost. Honesty is the best policy. I also use Tungle to manage my schedule. It helps to avoid multiple back and forth emails with scheduling. So, yes, this weekend I hope to figure out how to clean up my email. I think I am going to have my VA do it – at least file the list emails and clean up all of the “Groupon” and Store Savings emails. I really don’t need to know about a Gap sale from January!
I have in the last few years come to the conclusion that multitasking is a myth when it comes to serious productivity. Yes, I can wash a few dishes while cooking dinner. But I cannot be attentive to my children when I am in the middle of writing a blog post – something has to give and in my opinion, it shouldn’t be the children. Therefore, as you said, scheduling is critical.
I could go on and on. I love this post! All the best, VaNessa
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September 23, 2011 at 12:09 pm
Hi VaNessa, thanks for that great feedback! You made me smile!
I’m glad you like the acronym, feel free to use it widely!! As I was telling Ken, Michaelé, Melinda, & Colleen, people are indeed connecting with that one! I empathize with the flooded inbox and clutter…truth be told, I was in the same bucket as you with the “if you don’t hear from me…it is probably lost” scenario. Not fun, but definitely a good sign that it’s time to de-clutterize. I can’t quite put it to words adequately, but there was an internal clarity that came over me like -WOOSH- something about “just knowing” that everything was in its proper place and that I wasn’t overlooking anything critical. I hope the VA helps you get that all organized so you can feel that clarity as you start your new week!!
OH!! And I absolutely agree about multitasking around the home too! lol Kids 1st always! Blog later!
Hey Cat, what a great blog post you’ve just shared here. Gotta love it! I totally agree with you on the fact that being busy, doesn’t always mean you’re being productive at the same time. Thanks for pointing that out. Keep it up!

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September 23, 2011 at 12:32 pm
Hey Pete, thanks for swinging by and chiming in! Glad you enjoyed it! Shine on brother!
Cat recently posted..“Busy” doesn’t mean “Productive”
As soon as I saw this title, I knew I had to stop! You are so on point. I learned the hard way about multi-tasking. A confused mind does nothing! I’m going to print this for my reminder wall. Sharing!
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September 23, 2011 at 1:29 pm
Hey hey LuSundra, thanks for stopping by today and leaving your mark on my comments!
Glad you enjoyed the topic and content and thanks so much for the share!!
Fab post Cat! And how true! I am going to post that F.O.C.U.S. to my screen so that I get to see it each day! I do think I am guilty of being busy and unproductive sometimes! Keep up the great posts! Cheers for now
Debs
Twitter: catherinealexa
September 23, 2011 at 4:31 pm
Hey Debs, great to see ya, thanks for stopping by to check me out and to love on my site a bit! lol You’re much appreciated! Glad you like the acronym! I did exactly what you’re said, it’s posted right there on my computer so I don’t forget what I’m doing!
I thought your topic was funny, till i started reading, the email takes you miles off your target, figured i had to cut my time, its working for me, had to choose one of the social media sites to concentrate my marketing on. Great post Cat.
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September 23, 2011 at 5:50 pm
Hey Cat,
Great blog post. I’ve found myself overwhelmed, unfocused and chasing my tail more often than not in my early start with my online business. I wasn’t use to that because the law firm I had my to do list, my priorities and got them done.
I started incorporating my priority and to do list with my home business and for 2 years now, I pretty much can stay on task. And, I notice when I’m not. The symptoms will be a bit short with people, a bit flustered, a bit grouchy for no apparent reason. I have to quiet myself and ask “why” the behavior? It’s almost always the feeling of disorganization and lack of prioritized to do things.
I focus on one thing, get it done and off I go to the other.
Debbie Turner
Where Passions and Entrepreneurship Meet Prosperity
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September 23, 2011 at 6:22 pm
Hey Debbie, great to hear from you! I resonate with what you’re saying about the flustered feelings when things were out of sync. Thanks for the honesty on that, I think that a lot of people probably experience that as well; a good indicator that things need to be simplified!
Hi Cat,
Thanks for the great post.
I am guilty of checking emails all day, and the same with Facebook, Twitter etc. Time to slow it down I think….I am feeling overloaded quite often. This is probably why I can’t sleep at night, my mind is way too busy!
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September 23, 2011 at 7:02 pm
Hey Michael, I feel you on that, my friend…just cause I’ve been in that same boat…but let me tell ya, the clarity of feeling like everything is in its proper place is amazing. I’m committing myself to it. The same way we commit ourselves to our other goals is how I’m committing to this. Thanks for stopping by!
I need to stop procrastination and take action, put 1 hour a day toward’s my goal, and start to make it happen, only i can make this happen and nobody else:
Danny Dell
Twitter: catherinealexa
September 24, 2011 at 12:11 pm
Hey Danny, thanks for coming by to read and share here! I love that you are committing yourself!! Yes, it is up to you! And remember that you do have support here behind you, so as you are “doing it” you have resources to back you and help you put it all together. You made my morning!
Inbox me with your goals, let’s widdle this down to a daily action plan so that you always know what you’re doing and can remain FOCUSed!
Thx for all your help, and yes i Do need a plan and i need to stick with it daily this working 60hrs a week is getting old, and my body is not getting any younger:
Twitter: catherinealexa
September 24, 2011 at 12:51 pm
Please sit down with your goals this weekend. Focus on a 5 year goal, a 3 year goal, and a 1 year goal for yourself. Think “big picture” while you’re doing it – and don’t be afraid to DREAM a little. Shoot me a text or email when you have your goals and then we will set up some time this week to go over that together and sort of work it back into some smaller bite sized chunks of tasks that will help you get there.
Enjoy your weekend!!
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Hi Cat,
It’s so funny that you wrote this post today. I consider myself a productivity expert of sorts but lately have been finding myself violating some of the rules I preach as well. It’s true that when things start happening in your business, you tend to get away from the basics in terms of what got you there.
I was having the same issues until I got back to basics and remembered the productivity strategies that allowed me to start seeing success. Sounds like you were in the same space! Kudos for recognizing it and getting back to what you do best.
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Twitter: catherinealexa
September 30, 2011 at 9:48 pm
Hey there, Dr. Bob!
Thanks for stopping by to leave your feedback on my blog.
I’m happy you did!
I honestly empathize with the struggle of “violating” your own rules! lol It’s so easy to get wrapped up in the minutiae of the day and ***WHAM!*** before we even realize it, we’re sort of in frenzy mode. I’ve re-dedicated myself to organization and good time management and it’s made all the difference this week!
Hope you and yours have a bright and beautiful weekend!
Cat Alexandra
Cat,
Could not agree more. Staying on top of that email account is just as important as closing a lead.
Great Post
Tom
Tom Brady recently posted..Never Ever Quit
Twitter: catherinealexa
October 3, 2011 at 4:50 pm
Hey Tom,
I think you hit that nail right on the head – it really IS as important as closing a lead. Time is the single greatest commodity we have; time management will make or break us!
Thanks for the great comment!
Have a fab day!!
Cat Alexandra
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Really great share with us Cat!
I have to just put off checking email and “chatting” on Facebook, that sort of thing for certain times of the day. I myself can’t stand letting things get piled up nor do I let distractions interfere with my day. I’ve always been annoyingly organized too so this comes much easier for me then others.
So sorry you had that many emails to go through but then again, it’s a great problem to have if it’s all about your business.
~Adrienne
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October 4, 2011 at 4:16 pm
Hey Adrienne,
Thanks for the support and positive feedback!
I’ve been much more strict with myself in terms of how I am handling email/Facebook nowadays too. It’s just a must when we want to really stay productive, I think. All though it was a chore to get through all those emails, it was a lesson that I’ve learned and also it was an indication that business is thriving! I’m proud to announce that there is now never more than about 20 unresolved emails at any given time in my inbox. Happiness is an organized email inbox, IMO! lol
Have a great rest of your week!!
Cat Alexandra
I’ve heard lots of people who are working into their online activity that they are having trouble in managing their emails everyday. They will suddenly feel overwhelmed because of lots of emails in their inbox. Not really sure which email should be given the 1st priority, etc. Allocating enough time before starting is the most effective strategy to do. As for me, I’m sticking with my gmail account and I make sure that my gtalk too is open so I can easily get an email update because of the small button appearing in my gtalk. In this way, I am aware of the latest emails that I have and who are the senders of my emails.
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Twitter: catherinealexa
November 7, 2011 at 10:07 pm
Hi Maria,
Another great tip! You’re just full of fantastic online marketing wisdom and also a fine common sense approach to self-management.
I actually use a Gmail account in the same way you do. I have it set up as sort of a “catch all” for several different domain emails that I personally own and use most regularly. I love how GTalk works in the background to do popup notifications to let me know what’s coming in, in real time. It’s also cool that Google products are so easily integrated into the modern smartphone – it’s not just the Android models that get all the love either. I personally use a BlackBerry, but they are very Google product friendly and I can see everything come in and have a chance to manage my tasks as I prefer with a great deal of ease.
The hardest part is not being too consumed as things happen…or at least that’s what it was for me. I am a Type A personality individual who likes to “cross things off the list” as soon as humanly possible. This makes it all the more important to be in control over how and when I address these tasks.
Great to see you again!
Thanks for another valuable contribution!
Highest regards,
Cat Alexandra
I’m also using Google with my mobile phone. But I haven’t really did the set-up just like how efficient the process is whenever I’m using my laptops. Anyway, I’ll give time for that for sure that would be a great help for me because there are times that I just want to check any updates thru my mobile just as soon as a wake up every morning.
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Twitter: catherinealexa
November 8, 2011 at 9:55 pm
Hey there Maria,
You’re right, Google is very efficient on computers – I think you’ll find the same is generally true on the smartphone as well. It’s really cool to be able to pack it up and take it on the go in your pocket. It’s great to be an entrepreneur with all this amazing technology to support us. I get a lot done over the course of any given day…and I feel liberated to be able to take it on the go and manage as needed while I’m out and about!
Hope you’re having a nice week!
Cat Alexandra
Yes, I would say mobile would do all your communication related work so it is good if you are traveling…. however if you have lots of work then you need to type using keyboard to manage your daily work for this, any mobile may not support but it can do some urgent task as well.
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November 18, 2011 at 11:50 am
Hi Lisa,
I agree that the modern mobile phones are extremely handy for “getting it done” on the go. I do rely on mine a good deal to allow me to be productive when I’m away from my office. I think that the main challenge is that it is easy to get so seduced by the bells and whistles and all the fancy technology that we constantly grab for our ringing devices. It’s better for me when I compartmentalize my tasks so that I’m not constantly starting and stopping and starting and stopping throughout the day.
Thanks for stopping by! Hope to see you again!
Best regards,
Cat Alexandra
Trust me, Catherine, i’m busy all the time. Like, right now i’m browsing blogs and 5 minutes later i’ll be reading some feeds. And then make some tea and maybe reed some feeds again. Imagine how much money i’m making right now. Meanwhile, several of my projects are open on the desktop, waiting to be worked on.
I am, however, confident i’ll get some order into all of this sometime in the near future.
Twitter: catherinealexa
December 14, 2011 at 3:40 pm
Hey Marian,
I honestly know what you mean about being “busy” all the time. lol I have a similar scenario going on with the multiple projects in play. Tea is certainly a nice way to slip in a reward throughout the day. I’m actually sipping on some organic jasmine & green tea at the moment.
I used to wish I could photocopy myself so I could get more done. I have been much more effective since I started taking Laminine though…this stuff helps me get more useful “mileage” out of myself throughout the day.
I believe you’ll definitely get some “order” into place for yourself. And definitely let me know if I can help with anything!!
,
Cat
Multi-tasking is something I think most of us are struggling with. Doing one thing at a time is so much productive in results but with a busy lifestyle we plan to finish everything in one day as if there is no tomorrow and this overloads us and weigh us down with stress.
John Allen recently posted..Hello world!
Twitter: catherinealexa
January 15, 2012 at 1:39 pm
Indeed, what you say is the truth, John. I think there’s a time and place for everything – there are some things that we can certainly multitask through, but others can be counterproductive to our goals. The trick is learning to differentiate the 2 and then being committed to staying productive and not doing things that dilute our efforts.
Cat
Great article Cat, I know I have to organize my time with all the emails. I try to keep up on it but it does get out of hand sometimes.
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Twitter: catherinealexa
February 1, 2012 at 12:10 am
Hi Debbie,
So glad you enjoyed the article! Email is one of those things that seems so benign that people just tend to let it slip. I’m one who has done this on occasion, but am proud to boldly declare that it hasn’t happened once since I wrote this article last Fall.
I bet that the hardest part is going to be making yourself sit down to go through it. If you’re checking email through Gmail, I recommend doing searches and creating filters that label your incoming messages. This has been a HUGE help for me and even though I own my own domains, I also run them through Gmail so that I may easily manage them the way I want.
Hope you are able to get that all caught up! It’s like a totally Zen moment when you’re decluttered. My mind let out a huge sigh of relief when I got mine squared away!
Cat
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