You might have heard some of the BUZZ going ’round about the new Facebook Profile called Facebook Timeline. This is a really cool feature that will be replacing your current Facebook profile with something that’s more along the lines of a virtual scrapbook which chronicles your life. The purpose of the Timeline is to tell your own life story through sharing of pictures, events, & applications on Facebook; a visual representation of your time on Facebook retold and re-expressed in a more modern way.
(If you landed on this page but are looking for info on how the new Facebook Timeline Changes are affecting Business Fanpages, you can see that here!)
What does the new Facebook Timeline mean??
There are some important things to know about this roll-out because the new Timeline will mean something new to each of us. I’m going to cover some of the top things you should know about this launch and I’m also going to share you a simple step-by-step which you can do in very little time that will allow you to save all of your old profile info before it’s goners!
Let’s start with what you need to know about the new Facebook Timeline Changes!
1.) Facebook Ticker:
Old info of yours that has been stored on Facebook is now going to be shown on the Ticker. This is kind of a cool feature because it show some of your shares on Facebook in a new and engaging way. This could very well connect you with your friends in a way that may have been missed before since some of your old shares had been buried in the archives of your profile wall.
Any shared activity that has been previously authorized will be made viewable and that information will show up in your Ticker. This also applies to comments that may have been made on another friend’s wall (even if you’re not connected to them) so long as that wall is set to being publicly viewable.
You won’t necessarily know which parts of your own activity are being published because your own activity isn’t going to show up in your Ticker. This can be a little confusing if you’re trying to pinpoint what is being shared and where. (This is all the more reason to keep reading the tips below so you are sure that you’re representing yourself in the best possible light.)
Here’s what the new Ticker looks like (click the thumbnail to see the full image).
2.) Public Officially Means Public:
So what do I mean by Public Officially Means Public? Here it is, this is a BIG huge one and it effects pretty much everything you do on Facebook. Once you enable subscribers to receive your public posts, those posts will show up in their newsfeed; hence, anyone you add as a friend automatically becomes a subscriber of yours. As soon as you confirm the friend request, the new contact is given “friend” privileges. Now here’s the kicker…if you turn that friend request down, that person will still be one of your subscribers, giving them access to all of your public posts.
3.) Facebook Fan Pages:
Facebook Fan Pages are public by default, so any info that is listed on your Fan Pages is going to be publicly accessible. In addition to that, each and every post that you make on a public fan page will be fed into all of your friend’s Tickers.
4.) “Frictionless” Facebook Experiences:
I heard this termed and found it to be a bit nebulous, so here’s what it means…You know how when you start using an app in Facebook you get that dialog box that pops up and asks you if you’d like to allow that application to “publish activity” to your newsfeed? Well, from here going forward, you’re going to see MUCH fewer dialog boxes asking you those questions every time you’re updating or using that app.
Let’s say for instance you have authorized Farmville to publish your activity. When you first set up the app, its going to ask you what level of permission you wish to grant it. You might want to consider making these updates non-public if you plan to be on Farmville all day because otherwise every little thing you do on that game is going to start publishing all over your friends’ Tickers. Hey, maybe that’s okay for you – and if so, go with it! But if you’re on Facebook with a bunch of co-workers and perhaps your boss or other professionals, you probably don’t want to be looked at like that gal/guy whose chicken eggs are always hatching on Facebook.
It’s going to be very easy to forget what you’re sharing and not sharing since you won’t be seeing reminders asking you whether you want to post your app updates every time one is made, so you may just want to be mindful of how this works so that you’re representing yourself the way that best suits you.
5.) Facebook Security Changes:
Facebook is now going to represent more shared info in more visible places, so they have also included enhanced security features to give you the option of how visible you want your comments to be. Before you confirm your comment by clicking the “Post” button, you are able to hover your mouse over the box in front of the “Post” box to see the different options available to you. Depending on what level of visibility you wish for your comment to have, you may choose the appropriate box. Some of the choices you will have are Public Visibility, Friends, Custom (settings you may create for yourself), or even just specific lists of friends that have been predetermined.
You want to be thoughtful about what kinds of comments you will be making on public posts; because, just like with Public Fan Pages, any comments you leave on a status update will be shown on the Tickers of every person on your friend list!
6.) New Facebook Privacy Handling:
I found this new change to be particularly interesting and you may want to pay special attention to this one if you’ve ever had to un-friend someone on Facebook. In the new Facebook Timeline, your former friends (the ones you’ve un-friended) are still going to be subscribed to your public posts. So that means that if you really want nothing to do with someone and you don’t want them to be seeing all of your updates in their Ticker, you should also block them.
7.) Facebook Timeline is coming to get ya, that means everybody!
Facebook hasn’t given a specific date yet, but you should know that these changes will affect everyone who has a Facebook account. If you’d like to get yours up now, you are able to do so by requesting the update here. Mashable published an article about how to enable the new Facebook Timeline that you may find helpful. Click here to read it.
8.) Facebook will give you time to clean up your Timeline!
I know that a few of you may have gotten a little tense hearing that old comments and such may be aired publicly soon. It’s possible that there may be some things you don’t necessarily want to be represented in your Timeline. I think we can all relax though, because Facebook is going to give you some time to go through and clean up your information. Any Timeline post may be deleted, hidden, or you can simply change the visibility to which ever of your friend groups you wish to share it with. After you’re happy with your edits, you can publish your Timeline * et VOILA* it will align with your preferred settings.
In summation…
Due to all the changes, it’s a good idea to be careful what’s said and how it’s said! Hey, my Mama told me long ago,
“Honey, if you don’t have something nice to say, don’t say anything.”
Since the stream-of-consciousness which so many of us tend to openly share is going to be represented in more ways and more freely nowadays, we may each want to take heed with Mama’s advice!!
***If you are still struggling to learn the RIGHT ways to advertise and grow a business using Facebook, have a look here for some fantastic and UP TO DATE tips!***
If you enjoyed this article or found it helpful, share it with others and leave me a comment! ![]()


{ 48 comments… read them below or add one }
Some of this stuff is kind of scarry and I don’t like it all. I have friends that have actually closed their FB accounts recently because they feel that they do not have control of their FB anymore!
Twitter: catherinealexa
September 26, 2011 at 9:37 pm
Hey Frances, yeah, the new changes will definitely expose more of what’s been going on in the background of our Facebook-ing. The best cure for the changes is being informed and prepared. You will definitely be able to control what’s posted if you keep the new rules in mind.
Thanks Catherine…very interesting information – cuts to the chase to let us know exactly what is going on
Twitter: catherinealexa
September 26, 2011 at 9:38 pm
Hey there, Colleen, thanks for stopping by! Glad you found it helpful!!
Thanks for sharing all the different aspects of Facebook. They are changing everyday, and times it’s hard to catch up.
Alecia recently posted..How To Target Friends In Facebook
Twitter: catherinealexa
September 26, 2011 at 9:51 pm
Hey Alecia, thanks for taking the time to stop by and share your feedback!
Cat,
First off I have to say you did a great job outlining all the changes Facebook has done recently and we both know there has been a ton. But besides that there has been a lot of frustrated upset people. I think that comes from the changes to our comfort zone and changes which we don’t understand.
By sharing your incites on these changes you are able to downplay the negative hype. One point, #5 around security, is a big issue for most people. Again I think it’s because they don’t understand what is going on and they feed on the negative hype. Continue to share your value and you will continue to attract those who need your safe environment. Then you can show the benefits of all these changes.
When entrepreneurs embrace change we show that we can rise above any issues and are not easily swayed.
Thanks for setting such a strong example.
Ken Pickard
The Network Dad
Ken Pickard recently posted..A Content Syndication Strategy To Build Your Rock Star Brand
Twitter: catherinealexa
September 27, 2011 at 10:33 am
Hi Ken, I agree with you completely. Many people seem to reject change because they’re afraid of the unknown. The best cure I’ve found for that is to shine a little light on the dark – kind of the same way you do for your child when they’re afraid of the “monster under the bed.” Research and insight have a way of resolving negative associations which may have been formed due to a knee-jerk type of reaction.
Thanks for always providing such fantastic feedback. I appreciate you, Ken!
Cat,
Wow that was an awesome review! Now I know who to turn for FB help
Facebook is an unbelievable personal/business networking tool that will constantly evolve as the internet and society does. I am doing my best to keep up with it and your posts sure make it easier for me to understand.
Tom
Twitter: catherinealexa
September 27, 2011 at 10:58 am
Hi Tom, thanks for the praise and your visit today! I’m happy that you found this info helpful! I’m in agreement with you on the constant evolution we have come to love and expect from the Titan that is Facebook!
I wish they would stop messing with things. Some of the changes I am not thrilled with. Thanks for writing this post. I had heard about the timeline but had no idea what was involved.
Melodie Kantner recently posted..6 Characteristics of Professional Network Marketers
Twitter: catherinealexa
September 27, 2011 at 11:51 am
Hi Melodie, thanks for chiming in here! I have heard from quite a few people who are also dissatisfied with some of the changes. I’m glad that this helped you understand some of the changes – the good news in here is that a lot of these things are within our own control to change how sharing is done. We just need to know where to look. I’ll be posting more about this subject as I learn more.
I appreciate you sharing more with us Cat of the changes that are happening with Facebook right now. I shot a video last week just to show people how to find things and I know there is still more to come.
Personally, I’m not too happy with some of these changes. I don’t use hardly any apps and I’m not afraid of older posts or comments popping back up. Don’t really see the need for all of that whether it’s for the new timeline or not.
I know a lot of people aren’t happy with what Facebook is implementing but if we want to continue to be a part of it, we just have to suck it up and keep moving forward. For me, I’m going to keep moving forward and rely on people such as yourself to inform me of just what the heck is going on.
Thanks Cat, really appreciate this post.
~Adrienne
Adrienne recently posted..2011 List Of My Favorite WordPress Plug-ins
Twitter: catherinealexa
September 27, 2011 at 12:11 pm
Hi Adrienne, thanks for stopping by today and sharing your opinions of all these changes. I will admit that I was also a bit surprised about how the new Timelines will sort of drudge up the old comments. I’m with you in that I’m not afraid of anything I’ve posted here – I like to keep it professional and fun. I have seen quite a few people freaked out over this due to Karmic rules though! lol
One thing I’m sure we can all appreciate though, is that we will be able to control this information. I know it may be a chore for some of us who have done extensive sharing on Facebook, but it seems like once we set the parameters we should be pretty much done with it (until/unless more changes are to come – which I am fully expecting!).
I’ll be sure to write more on this topic as more comes to light! Thanks again for your feedback!
Thanks for the summary of all the new FB changes. This article is by far the most clear and direct overview of the changes I’ve seen.
As a blogger with a Facebook Fan Page, I’m disappointed in the changes to the timeline and how information is viewed on my fan’s pages. Fans who have liked my page are no longer seeing my updates in their feed. My impressions are down and I am not getting the same comments and likes to updates I had before the change. We’ll see how things work out in the long run, but for now these new changes have killed my Fan Page AND my personal account privacy.
Chrysta Bairre recently posted..How To Manage Change
Twitter: catherinealexa
September 27, 2011 at 1:24 pm
Dear Chrysta, I’m so happy you enjoyed this article about the new Facebook Timeline and how it affects us all.
Thanks for your feedback.
I have heard some of the same kinds of dissatisfaction as it pertains to the Ticker. I think if we spread awareness of how this all works then those of us who want to interact in more or less social ways will be able to make some of the necessary changes. I’ll be sure to post more on this subject as things become more clear as to what to expect and how to navigate!
Hi Catherine,
I just wrote a post on the new Facebook Timeline on my own blog today and am glad I came across your in-depth account on these change. Hope you don’t mind but I put a P.S. with a link back to your awesome post above so my readers can get the full scoop of these changes.
I truly appreciate your post. Thanks for sharing it!
Ilka
Ilka Flood recently posted..Facebook Timeline – Introducing the New Facebook Interface
Twitter: catherinealexa
September 27, 2011 at 1:33 pm
Dear Ilka,
Hey there! Thanks for stopping by today! And thank YOU for your feedback, praise, and for the “shout out” on your blog! You’re much appreciated!
I’m happy that you enjoyed my article – I’ll be sure to post more on the subject as we learn more about the mechanics of how everything with the Timeline works!
Have a terrific day!
Cat
All I can say is Phew! I have been reading about Facebook changes and just thew my hands up and said “whatever!” Everything I have read was doom gloom and a lot of work. You have relieved my mind with this post. You have made it so simple for me (who always gets confused with these things) to understand. A big Hug to you for doing this. I am so happy they are going to put security changes on it. The numbers on Facebook can be large and some people don’t use it correctly. Horray for number 5. Thank you so much for this post, it is appreciated.
Donna
Twitter: catherinealexa
September 27, 2011 at 3:31 pm
Hi Donna!
Thanks for taking the time to read my article and to post your feedback!
I’m happy you found this to be helpful! I think that a lot of the mixed emotions people have been feeling about the recent changes to the Facebook Timeline have simply been due to lack of clear understanding on the subject! Knowing that this understanding is somehow simplified for folks makes me smile!
*hugs back at you* Thanks for sharing this with others. I think that the more people understand that things are still within our control (if we know where to look), the better it’ll be for everyone! I’ll post more on the subject as soon as I learn more, too!
Best regards,
Cat
Hey Cat, thanks for the invaluable post. With all of the new changes going on in Facebook this clears a lot of drama up. Also, I had no clue about the timeline. Thanks for sharing

Chante Epps recently posted..How to Recruit Someone With The Employee Mindset Into Your Business
Twitter: catherinealexa
September 27, 2011 at 6:17 pm
Hey hey, Chante, thanks for the positive review! Glad you enjoyed the article!

Cat recently posted..BIG Facebook Timeline Changes & What it means to YOU!
wow, for me it means more people get to see my post, which is what i want for my business. I can only be me, but this time around, i am going to be more discreet with my family info. Meanwhile any changes on the inbox messages, I hope this is not going public too?
Godwin Okoduwa recently posted..Personal Development from the movie – Shawshank Redemption (2)
Twitter: catherinealexa
September 28, 2011 at 6:41 pm
Hey Godwin – thanks for stopping by!
I feel the same way you do about the changes. From a marketing standpoint it’s a great thing! The rules of professionalism always apply, so knowing how and when to share is important. Well, no one said anything about inbox messages, but for now it’s pretty safe to assume that those will not be public features since they’re one-on-one or for specific private groups of people.

Cat recently posted..BIG Facebook Timeline Changes & What it means to YOU!
Wow..I like how it’s going to look and I’m all for change, but just seems now that it’s going to be harder to keep certain things private. If you are using it for business it seems great, anything else not so much. Thanks for the great info. I read about this online but got way more information from your blog.
Twitter: catherinealexa
September 28, 2011 at 10:27 pm
Hey thanks Ashleigh, I’m glad that you found this helpful!
People hate change, but a lot are complaining about Facebook these days. Thank you for breaking down the changes that are being made. I personally like the new timeline and the ticker, I have found so many resources using that one thing alone. Keep the value coming and thank you!!
Twitter: catherinealexa
October 3, 2011 at 1:50 pm
Dear Clint,
Hey, thanks for the great feedback here!
I’m glad you found the breakdown helpful! I’m with you regarding the timeline and ticker. I think it’s very cool to have the info represented in this way. It all boils down to being self-responsible in terms of whether info will be shown and what will actually be shown on Facebook.
Have an awesome week!!
Cat Alexandra
Hey Cat – Thanks for pointing out so clearly the things we need to know besides who posted new pictures today! I think we should be mindful of the consequences of careless posting. I appreciate your take on things as always!
Christine Homebasedmarketing.org
Christine Allen recently posted..Home Based Marketing Strategies
Twitter: catherinealexa
November 1, 2011 at 10:09 pm
Dear Christine,
So glad you found this helpful!
It’s important that we rise above satisfying just the voyeuristic fetishes that we’ve become so accustomed to in this spam-infested internet. Here’s where we may capitalize on the conditions to really allow ourselves to SHINE as a contrast to the messy stream-of-consciousness that is constantly on and up in our faces.
Have a great night and thanks for always participating and sharing your common sense!
Cat Alexandra
I just recently wrote a similar post on this too. I love the look of the new timeline but it still seems a little hard to navigate through. i am still looking for the phone book feature that I use to have before I updated to this timeline. Hmmm maybe it’s gone. Love that you stay up to date! Thanks
Michelle Alpha Pescosolido recently posted..Facebook Marketing Ads Is This Why You Are Not Generating Leads
Twitter: catherinealexa
November 4, 2011 at 10:21 pm
Hey Michelle,
Facebook makes my head spin sometimes! It’s incredible how they’re constantly evolving and growing. I think that this should be a huge lesson for the network marketing community to constantly be on our “game” ready to calibrate ourselves to ensure we continue to thrive and grow! I find this to be inspiring.
I am with you about the looks of the new Facebook. I think it’s pretty hot, actually…but I’m also still trying to wrap my noodle around all the new positioning of things, but that’ll come together soon with more exposure. I’ve yet to locate the phone book either. lol This is a big one to get too…so many great numbers of people to reach out to who are usually pleasantly surprised to hear from a real person (versus a voice broadcast).
Thanks for sounding off on my blog! You made my night!
Have a fab weekend!
Cat Alexandra
If I can recall it right, the FB status idea is derived from Twitter. Now, Facebook will try out another feature for their site cause the timeline idea comes from Plurk. I personally think integrating this idea could give them a great break. For sure the can generate more loyal FB users into their site with this feature.
Maria Pavel recently posted..CNA Training Free Grants
Twitter: catherinealexa
November 7, 2011 at 9:57 pm
Hi Maria,
See, I didn’t know that about the Facebook status or the Timeline. That, to me, has always been a “chicken or the egg” scenario! lol But great info from you, thanks for shedding some light on it. I agree that it was a brilliant idea to mix up the “best of” kinds of features from peer sites to improve the user experience.
,
Cat Alexandra
Facebook Ticker really annoyed me, it just lessen the privacy of the user being seen what they are doing time to time. quite redundant also.
Twitter: catherinealexa
November 21, 2011 at 11:55 pm
Hi Anne,
You’re not alone in your feelings about Facebook Ticker – I have heard from quite a few people who are not very happy with these changes for the same reasons you have expressed.
I’m not bothered by it too much because it’s easy to mute out some of the “noise” that it will create. I am pretty much just in awe at all of the innovation that is constantly being introduced. Facebook is not one to sit still and let things just go.
Thanks for stopping by to leave your feedback. Hope to see you again soon!
Cat Alexandra
Now you can style your profle using covers therea are Lot of Covers app and website providing stylish cover, but there are also few fb apps that allow user to create cover from your friend profile picture.Nice Post
Twitter: catherinealexa
January 5, 2012 at 12:39 pm
Hi there,
True enough. I have been enjoying all of the new customization features myself. Thanks for checking out my blog and dropping your insight.
Have a great 2012 & come back soon!
Cat Alexandra
Ya always Cat .
Tarun
Techpur recently posted..6 Reason Why People Create Fake Facebook Profiles
Twitter: catherinealexa
January 6, 2012 at 8:37 pm
Maybe there are some mixed opinions about FB Timeline but I like this new development from FB. Timeline picks out the highlights of your life for you, but you can change some things to suit yourself. Timeline is also available on some smart phones and devices. Brilliant post, I found the post very informative.
John Allen recently posted..Hello world!
Twitter: catherinealexa
January 15, 2012 at 1:41 pm
I absolutely agree with you on your Facebook Timeline assessment. With anything new, especially technology, it behooves us to learn how to effectively manage our information so that we are staying on the trends and also being sure to put our best foot (or face, as it were) forward. The truth is that technology is constantly evolving and that our resistance to that is futile. If we want to use it, we do best to embrace the changes and decide to adapt along with it so that we can be most effective.
Things aren’t so spooky or mystical when we keep educated and current!
So glad you enjoyed the article!
Cat
This is a very comprehensive article about viral marketing. I can’t think about anything else to add.
Any chunk pf information is useful…..so thanks for sharing it.
Aditya recently posted..Android Wireless Mobile Application Development Company | Rancor Infotech
I was at first not comfortable using facebook timeline because it loads slower compare to the old one. Though I am quite okey with that now but I still prefer the old facebook.
This is very informative post on Viral marketing. Yes we have to know all types of marketing skills. I hope that this is one of the best internet marketing techniques so far..Thanks to share this informative post.
Facebook is really making things to the top and yes these are helpful to businesses and other companies who have products to introduce.
Twitter: catherinealexa
December 5, 2011 at 9:26 pm
Thank you! Please come back again!
Best regards,
Cat Alexandra
{ 11 trackbacks }