In the constantly evolving world of Facebook, change is inevitable, folks.
I’ve been listening to the buzz about the new Facebook Timeline changes which are about to roll out to every single business fanpage on March 30, 2012. (I first started covering this in Sept. 2011, you can catch the 1st installment on this here if you missed it!)
Yes, that’s exactly 7 days from today, folks…
I’ve been paying close attention to what is happening in the Facebook world and have put this post together to help you understand the things that you NEED to know about the Facebook Timeline changes which are going to affect everyone who has a Facebook fanpage for their business.
And yes, I did say everyone with a Facebook fanpage is going to be affected.
I wanted to simplify this as much as possible, so I’ve broken down the Top Points that will help you get a handle on the Facebook Timeline changes to business fanpages. So here you have it…
Big Facebook Fanpage Timeline Change #1: Completely new look and *feel* – Say hello Cover Photo!
That “old school” Facebook look is out!
What’s in?
Cover Photos, that’s what!
Your Cover Photo will reside at the top of the Page. Your page is made of up 2 main columns, which will represent the movement of time. This allows you to showcase your brand in a “history” fashion. Think of it as the story of your business milestones presented in a narritive-style to be enjoyed by your audience.
Your Cover Photo dimensions may be up to 850 pixels by 315 pixels. These can be quite spectacular and visually stunning when done right.
Be aware that there are now RULES that govern what can and cannot be done in a Cover Photo.
Cover Photos may not contain any of the following:
- Promotional, purchase or price information. (Example: “Get it at our website now!” – OR – “50% off for a limited time!”)
- Contact information. (Including: web address, email address, postal address or any other information that should be listed in your Facebook business fanpage’s “About” section.
- References to Facebook features or actions (Example: “Like” – “Share” – “Tell your friends” – OR – arrows in your Cover Photo pointing to these sections for the purposes of prompting users to click.)
- Call-to-action commands. (Example: “Click LIKE” – “Tell your friends!” – “Get it now”)
I first learned of this list of rules from the good folks at KISSmetrics.com. You can see their post here.
You can see my new business fanpage here (Yes, I followed the rules! 
)
Cat Suggests:
Keep in mind that milestones present an opportunity to bring your brand to life. Use milestones as a way to create page engagement with your fans. These milestones are quite literally telling the story of your business. Those who use this as an opportunity to craft a story of their brand will most likely create more interactivity with their followings hence enhancing brand loyalty and recognition!
Big Facebook Fanpage Timeline Change #2: Say Sayonara to your Landing Page!
Now this is going to be a huge adjustment for anyone who has been using Facebook business fanpages landing tabs. See, many marketers have been using these offer an enticement in exchange for an opt-in. This has been a widely popular method of lead generation for the past few years.
And now?
Say sayonara to your landing page, folks. They’re gone for good come March 30th!
Cat Suggests:
Use this change as an opportunity to pay close attention to the messages at the top of your Facebook Business Fanpage’s Timeline. This is the very first thing that visitors are going to see! Ads are going to be highly visible and you’re going to want to educate yourself, also, on how to strategically establish Facebook ad campaigns and applications to use them to obtain the clicks and follow the direction you designate.
Big Facebook Fanpage Timeline Change #3: Reduced Tab Visibility
The new Timeline format does not have the old familiar left-side panel of links, which could include hundreds of different tabs. While applications still exist, they’ll display differently, in rectangular panels underneath the cover photo. The width of the Timeline and the space allocated for native apps like Photos means that only three tab panels are viewable at any given time. To see more, users must expand the tab panel by clicking a drop-down box.
Cat Suggests:
This is one of the first places your fans will see when landing on your business fanpage, so take consideration in how you utilize this limited and valuable real estate. Make sure that only the tabs that you really want visible are the ones that are showing above the fold. You will only be able to showcase 12 apps, with the first 2 being the most visible. Make sure that what is visible is closely representative and relevant to your own brand or it will most likely be ignored. I would also recommend looking into analytics because these will, no doubt, provide powerful insight into what tabs you should be promoting on a regular basis.
Big Facebook Fanpage Timeline Change #4: You can “Pin it” – Brand new way to feature your content!
“Pinning” things is certainly what’s en vogue these days, just ask anyone who is using Pinterest these days!
A huge new feature to fanpages is that users are now able to “pin” posts to the very top of their Timeline for a specified time period. What this means is that users are able to control (to some extent) what their viewers see first.
Using the “pin” feature is as simple as clicking on the pencil icon beside the post – the pinned post will show up with a little orange flag beside it.
Hover over a story and click on the star icon to make the post wider. Click on the pencil icon to pin the item to the top of your page, hide it or delete it from the site altogether. Once a new post is pinned – or – 7 days has elapsed, the old pin will snap into its proper chronological slot in the Timeline and the new pin will become visible in its place.
Cat Suggests:
Map out what you want your viewers to see most. As I recommended previously, Facebook has regimented what viewers will be able to see upon landing (no landing pages), so you absolutely want to be sure that you’re making the most of your first impressions to your viewers. Take care to use pins to highlight content that well-represents your brand and what you want onlookers to know about your business. Wise marketers will do well to craft up unique messages with calls to action which prompt viewers to click where it counts!
Big Facebook Fanpage Timeline Change #5: New Administrator Panel
I think that this is a great new addition. It will give you a designated spot to keep track of all page activity. You’ll get a snapshot of what is being written on your Timeline, as well as “insights” that Facebook is now offering to help you better understand how your brand is perceived.
Administrator Panel
Insights
Cat Suggests:
Spend some time with this area, folks. You’re getting a bird’s eye view of what your viewers are seeing and how they are interacting with your business fanpage. If you pay attention to this you will, no doubt, be able to gauge how well you are reaching your audience and where some powerful tweaks may be made in terms of how you present your brand. Use this feedback!
Big Facebook Fanpage Timeline Change #6: New communication available to reach your fans!
Remember how there used to be no way to private chat with fans?
Well say buh-byee to those days! Facebook fanpages are now private message-friendly! You’ll get notifications in the upper right area of your new Administrator panel every time you receive one.
What does this mean?
Well, for starters, it means that you will be able to better engage with your enthusiasts via direct communication. It also means that if you will be able to better manage customer service types of requests by handling these in a private setting rather than in full exposure on your Timeline. It just makes more sense this way, right?
Cat Suggests:
Keep an eye on your Timeline! Remember what I mentioned about customer service types of engagements. Depending on what you are attempting to showcase of your business, you might want to pluck this sort of correspondence from the Timeline’s public stream and initiate the service request directly to the messenger via private message. Remember that the Timeline was developed to showcase your business as a narrative, but that doesn’t necessarily mean that you will want your fans to see a virtual stream-of-consciousness. Sometimes less is more, so play with this and see what works best for your brand.
Big Facebook Fanpage Timeline Change #7: Did your game change? Need a name change? No problem!
This will get a huge YAAAY from anyone who has been stuck with a name they just don’t want or that they’ve outgrown. Facebook has given us a way to request a name-change for our business Fanpages!
Cat Suggests:
Take an inventory of what you’re attempting to convey via your Facebook business fanpage. If your fanpage name isn’t conveying the message somehow, get it fixed ASAP. You can request that your page name be changed by using this link here. It’s only a matter of time before brands actively begin leveraging the open graph. You want to be at the forefront so that your brand is accurately conveyed as it is becoming more deeply embedded into the user experience of the Facebook Timeline.
I’d also like to post up a few other links that you might find helpful as you’re getting your arms around the BIG Facebook Timeline changes to business fanpages! Please check out:
Facebook Timeline For Business: How To Use It To Your Marketing Advantage by Carol Lynn Rivera of www.websearchsocial.com
Facebook Fan Page Tips and Tricks by Adrienne Smith of www.AdrienneSmith.net
How to invite your FRIENDS to like your NEW fanpage + PLUS some cool graphics to boot! by Kim Shahan of www.kimshahan.com
Also check out what Donna Merrill of www.DonnaMerrillTribe.com has shared: Mari Smith and Guy Kawasaki March 28th Event - They’re putting on a free webinar on March 28th, called “The 7 Hottest Trends in Social Media.” You do NOT want to miss this!
In summation…
These Timeline changes will create some disturbance, but savvy social media marketers will find ways to maximize their reach and marketing potential despite it. These changes will completely revamp the way that content is perceived by our viewers, so it’s of utmost importance that we are alert and aware of how our business “reads” on a Timeline. If we take a diligent approach to how we engage our viewers by positioning specific and targeted updates, we will capture more attention and trigger more connection with our audiences. Make the most of it and it will surely pay off!
So…
What do YOU think of all these changes, folks?? Let me know, sound off below!
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{ 48 comments… read them below or add one }
Hi Cat!
This is a great post. Something else I love about Change #5 (the Admin Panel) is the Build Audience feature which allows you to bring in your contacts to help increase your likes and consequently, your audience base. I had not been aware of the ability to pin content. Love it! If you have an engaged base, that feature really could be huge in terms of impact. Have a great weekend!
Twitter: catherinealexa
March 28, 2012 at 5:18 pm
Dear Ralph,
So nice to hear from you on this subject! I’m happy that some of the message was helpful in conveying aspects of Timeline which you weren’t yet privy to! That’s great feedback and I’m happy that this helped you understand about the content pinning feature.
I am really loving my new Business Fanpage Timeline. I think it’s a cool visual representation of what’s going on. I hope more people will embrace the change and just have fun with it!
Hope your week has been simply marvelous!
Cat
Cat recently posted..How to be successful
Hi Cat,
I like the non-capture page aspect most. Forces people to get super creative, to choose their copy more wisely, to elicit calls to action.
Pop ups, or Fan Page Welcome tabs directed at capture pages are all well and good, but I am partial to pure attraction marketing. If people like what you have to say, they decide to click somewhere, to opt in. Other than that, allowing your content to do the talking resonates with me. Either way though, do what works for you!!
Fan Pages rock. Engagement, sharing value and growing an unlimited Fan Base makes this tool quite powerful in building your brand and your business.
Thanks Cat!
Ryan
Ryan Biddulph recently posted..1 Selacious Little Secret to Skyrocket Cash Gifting Leads
Twitter: catherinealexa
March 26, 2012 at 6:11 pm
Hey RB,
You have such a refreshing perspective! I love your reasons for loving the non-capture page of the new Facebook Business Timeline Fanpages! If we could spread this kind of willingness to embrace changes that evoke creative growth and sharing from a point of integrity, we would indeed be living in a true Renaissance time filled with positive people! Your energy is infectious!
Love your pearls of wisdom, thanks for sharing them here!!!
Have a spectacular week, my friend!
Cat
Hey Catherine,
I just love the new timeline where it offers us to use pictures to bring the message home! You have highlighted some great points and change 4 is really a good one!
Elizabeth recently posted..Best Ways Of Overcoming Negative Thinking
Twitter: catherinealexa
March 26, 2012 at 6:13 pm
Hey Elizabeth,
So nice to see you and hear what you have to say!
I think that you made an excellent point about the imagery in the new Timline! – It really does create some POP to what we share. This is so important these days especially! We need to be making memorable impressions with folks and what better way to do that than with some pictures that help our messages “stick.”
Thanks for sharing here, Elizabeth! So much appreciated! I hope that this week is shaping up to be a powerful one for you!
See you again soon!!
Cat
Informative post Cat!
I am just about on the verge of switching over my Fanpage to Timeline, as I really don’t want to be caught up right at the last moment. I guess the delay is mainly in deciding the apt picture to put right up, something that you would really like to make perfect and related to your niche.
But yes, I always did prefer the older version of Facebook. Perhaps we get so used to our own comfort zones and don’t really like to go in for such changes. I guess sometimes changes are inevitable and it’s really a matter of getting used to something new before you start liking it- isn’t it?
I have read most of the links you mentioned at the end and have been collecting a lot of matter on Timeline, just to help me out. And am sure bookmarking this page as well for reference whenever I do make the move.
Thanks so much for sharing, and I loved your video- nice to see you indeed.
Have a wonderful weekend.
Harleena Singh recently posted..Steps to Resolve Family Conflict
Twitter: catherinealexa
March 26, 2012 at 6:24 pm
Dear Harleena,
I am happy you enjoyed the article and found it helpful!
I know what you mean about not wanting to wait til the last moment on making the switch-over! I played a good deal with different images before settling on the one I have up now. I found someone very good who did mine for me. If you need any help with a good referral for that, let me know because my person is a Fiverr guy who has done some really great work for me (and quickly)!
I think that you are right about what you said regarding comfort zones. I felt the same way about the older Facebook initially…but, as you said, with some orientation to the new I found that I actually preferred it once I could work with it more effectively. I think we must always smile when it changes, it just means that life is ebbing and flowing.
Thanks so much for your positive feedback on the material and my video, Harleena. It means a lot to me to know that it is helpful and that people are enjoying seeing the real me! lol So sweet to know.
Hope you have such an amazing week!!
Cat
Thanks so much for offering to help Cat!
I am presently learning to help myself here, as I know what I want for my main picture and just need to give it that kind of time to sit and work at it, which would be really soon now with time running out.
And yes, I am sure once I switch over and start working with the new Timeline, I would love it too. I guess it’s all in the mind and how positively or negatively you take things- isn’t it?
Thanks once again
Harleena Singh recently posted..How Can I Be a Better Parent?
Twitter: catherinealexa
March 29, 2012 at 5:59 pm
Dear Harleena,
You are so welcome! I’m happy you’re working this out yourself because that’s a great way to get a handle on it. My offer stands for anything I may assist with, now or in the future.
I agree with you that everything is really in our minds. The lens we view life with, by and large, determines what our experience of it shall be!
Hope that you’ve been having a fantastic week! I am completely in awe of how quickly the time is flying! lol
Cat
Cat recently posted..Network Marketing VT (100% Commission) Review
Hi Cat, I must say this is a great post, telling us how it is and what tips we can use to be more effective in our ways of marketing. I will certainly be following your advice here.
Thanks for sharing such great content.
Colette aka Workfmhomediva recently posted..Are There Any Sites Where You Can Easily Make Money Online With Little Effort?
Twitter: catherinealexa
March 26, 2012 at 6:36 pm
Dear Colette,
How nice to meet you, thank you for visiting and taking the time to share your thoughts!
I’m pleased to know that you enjoyed the post. I was getting so many emails with questions from people who were confused about what was happening and what to do!
If I can help with anything, Colette, just let me know!
And please visit again soon!
Have an amazing week!
Cat Alexandra
Hey Cat,
Great post! There are definitely so many changes fan pages are going through. I actually kinda like it this way. More organized, clean looking and a great way to get creative. I say the biggest setback though is for us business people. Since the default landing tab is gone, we’re gonna have to use some good copy to entice people to click on our capture page that’s installed on our fan page.
Great post Cat! Keep it up!
Pj Zafra recently posted..Sean’s Thoughts For The Week Ahead – 29
Twitter: catherinealexa
March 28, 2012 at 2:54 pm
Hey Pete,
So glad you liked the post! I’m with you regarding the changes on fanpages. I’m pretty happy with the new presentation and the opportunity to be more creative about how we are interacting with our audiences.
Hope you’re rocking your week out!
Cat
Cat recently posted..BIG Facebook Timeline Changes to Business Fanpages – What you NEED to know!
Hi, Cat,
THANK YOU for bringing in such a fantastic post full of information, tips and links! I have shared it on my Facebook wall
Like Ryan, I like the “NO Landing Page” rule…. engage with the fans to benefit them is the way to go. Our fans have their own lives. They decide where to click and go. Why should someone visit our FanPage if we are not giving out more value? I don’t know about you…I am NOT a celebrity !
I appreciate you from my heart, Cat.
Viola Tam
Viola Tam recently posted..4 Mental Enemies – More Tips from Mark Yarnell
Twitter: catherinealexa
March 28, 2012 at 3:00 pm
Hello Viola,
So nice to see your smiling face!
Your visits always brighten up my day!
I’m so happy that you enjoyed my article about the new Business Fanpages for Facebook Timeline! Thanks for sharing this with your readers! I think so many people have had questions about this information that I just wanted to put a little of my own perspective into it and help folks understand what’s about to happen and what we can do to make the transition flow.
I’m 100% onboard with what both Ryan and you think regarding the “no landing page” rule. People who are actively growing in the online world seem to be embracing this new rule as an opportunity to rise to the challenge! Love that mindset!! I hope you always keep that mindset because it means that you will always have a healthy perspective on growth and I reckon it means that you will continue to thrive in all you do, Viola!
What you said about giving people a reason to visit is SO KEY! I’m not a celebrity either, so it makes sense for us non-celeb-types to be there supporting our fans with what they need. Give the people what they want and they will surely have reason enough to pay a visit or a click!
I would also like to say that I sincerely appreciate you, Viola! It’s wonderful to be connected with you in our amazing community of go-giving folks who are here to help elevate others! Thank you for being you!!
I do hope that this week is going very well for you, my dear! Please let me know if I can ever help with anything!!
Highest regards,
Cat
Cat recently posted..BIG Facebook Timeline Changes to Business Fanpages – What you NEED to know!
Great info Cat. We need to stay ahead to make a bigger difference in our lives….
Joseph Skoda recently posted..Best Internet Network Marketing Secrets Exposed
Twitter: catherinealexa
March 28, 2012 at 3:11 pm
Dear Joseph,
Hey, great to see you!
I think that we definitely do need to stay on top of the changes that are happening so we may be equipped to thrive! The world is rapidly changing all around us!!
Hope you’re having a great week!
Cat
Cat recently posted..BIG Facebook Timeline Changes to Business Fanpages – What you NEED to know!
Got to say this is a realm nice post, I did one earlier this month covering this exact huge change in Facebook and liken Viola and Ryan I too like the landing tab change for the same reason of people will need to get more creative and put some more work into it now.
Plus it is all about the fans and interaction more then anything else.
Good move from Facebook in my opinion, plus the name change finally.
Abdul Waheed recently posted..FREE MLM Training – I Refuse To Pay For Training I Can Get For FREE
Twitter: catherinealexa
March 28, 2012 at 5:10 pm
Dear Abdul,
So nice to meet you and get your feedback on the new changes that Facebook Timeline has imposed to Business Fanpages! I’m glad that you enjoyed the material!
It is refreshing to see so many people embracing the inevitable changes we all will continue to see coming from the Titan we know as Facebook! Cheers to you for having a healthy perspective on the matter, Abdul. I have found that those who are willing to embrace change and take it as an opportunity to grow and hone our craft are the ones who live the most abundant, vibrant, and rich lives.
I think that your point about how this is all about interacting with our fans is right on the money! When we make it a point to serve these folks, we are truly using Facebook the way it was intended!
Thanks for tossing your 2 cents into the conversation here!
Please visit again soon, Abdul!
Best regards,
Cat Alexandra
Cat recently posted..Network Marketing VT (100% Commission) Review
Great post Cat and I love your Timeline photo…
I’ve yet to change mine over mainly because I just haven’t had time to deal with it but I most definitely will before Facebook does it for me. I know it’s going to take some getting use to and I have all these great posts sharing with me the do’s and don’ts with the new Timeline. Wish they wouldn’t switch until the 1st. Oh well, guess I better get this in gear.
Thanks for the mention my friend, I really appreciate that!
Enjoy your week young lady and I’ll be back around soon.
~Adrienne
Adrienne recently posted..How I Finally Stopped Failing In Network Marketing
Twitter: catherinealexa
March 28, 2012 at 3:23 pm
Dear Adrienne,
Hey, thanks so much for the great feedback on my post and Timeline photo! I got some Fiverr referrals from a friend in the online marketing world and am so happy with the results I got!
I know what you mean about not having had time to move things over. It’s pretty crazy how fast stuff is coming at us! (I have some insider knowledge into what you’re experiencing since we stay in such close tabs between our shared tribes, Skype, and our 100 day challenge!) – It moves pretty quickly!!
I will just say that making the switch to the Business Timeline was not nearly as “scary” as some people were making it out to be. – And I bet you will be able to make an expedient and smooth transition due to your understanding of Facebook and the skills you all ready have with it!
It’s been wonderful to see so many sharing insight into what we should expect with the changes. It just shows you how much support there is in this world – and especially this community!
I also felt that the 30th was an odd date to roll-out the changes. I wonder if they did it that way to end on a Friday? It’s neither the end of March or the beginning of a new month, so perhaps that’s it…peculiar in my estimation, but of course, I’m not in the Facebook cockpit so they probably have their reasons for it!
I’m always happy to make a mention to my friends, Adrienne! You’ve been so very helpful to me and I just know that helping others to connect with you will be a benefit to others and hopefully you as well, so I’m very happy to do that!
Hope that the week is flowing well for you! (I’m completely inundated and backlogged with messages, comments, leads, etc. It’s awesome!! – I’m sure you’re having a similar experience! lol)
Cat
Cat recently posted..Top 5 Internet Marketing Success Tips Revealed
thank you for these tips, i have not been a huge fan of this new timeline for facebook but it looks as if it is taking over so it is best i learn more about it, thank you for this great post.
Andrew recently posted..Your Privacy is a Sci-Fi Fantasy: Part 1
Twitter: catherinealexa
March 29, 2012 at 6:01 pm
Dear Andrew,
So nice to hear from you!
I’m glad you enjoyed the tips and hope that they will assist you in making the switch a positive one!
I know that you’re not alone in your feelings about the new Timeline for Facebook Fanpages. – Lots of folks feel the same way right now. Since the change is inevitable, I hope that you’re able to transition smoothly as possible and make the most of it! I reckon there are some good opportunities here for us if we understand how it all works.
Let me know if I can help you with anything!
Best regards,
Cat Alexandra
Cat recently posted..Get referrals and boost sales in 3 simple steps
Hi Cat,
This was a great post.
What I loved about it is, how you teach us to maxmise our Facebook pages from a marketing perspective and where to put what objects on the pages, so that readers and viewers see what we want them to.
I think the private messaging feature has a lot potential to engage with prospects.
Thanks for writing, my friend.
Hiten recently posted..Confidence and cold calling
Twitter: catherinealexa
March 28, 2012 at 3:30 pm
Dear Hiten,
So nice to see your face in my comments!
You brighten up the page, Hiten! (And may I say that yellow is certainly your colour!!)
I’m happy to hear your feedback about this post! It’s nice to know that the presentation I chose is something that provides helpful insight for others. I have been receiving so many private messages and emails asking about the new Timeline changes. It seems that many people were either perturbed or spooked out about the changes when really there is nothing to be afraid over. – My tact is to always educate so we may figure out how to best present ourselves.
I’ve found over the years that there are but a few finite things that are ever truly under our control. One of those things is never going to be how Facebook operates. It’s up to us to rise to the challenge of operating successfully in the given time in which we are living.
Self-responsible and proactive steps are required in order to thrive. The world has shown us time and again that the survival of the fittest theory is, in fact, alive and well. Facebook has become a barometer of sorts which indicates changes that the world is experiencing. I find this to be so fascinating and hope that others will be willing to embrace the change and to go with it, allowing the change to help them grow.
I’m so happy to know that you are also one of the individuals who sees this as an opportunity to better engage with our readers and fan bases.
This can be such a rewarding experience when we use it for what it is!
Thank you for your clear and level headed perspective, Hiten. You’re a pleasure to correspond with!
Hope you’re having an amazing week!
Cat
Cat recently posted..Why you need a blog for your business
Cool suggestions Cat. The Facebook Timeline changes can be not so good for some people for their personal accounts. But the good thing is, if you use Facebook to market your business, the new Timeline can be a bit effective in introducing your brand. The cover photo feature is the best part for me.
Twitter: catherinealexa
April 3, 2012 at 4:38 pm
Hi Blake,
Great to meet you and so glad you enjoyed the recommendations I’ve made regarding use of the new Facebook Timeline for Business Fanpages! I think that the best cure for the woes many are experiencing is simply learning the nuances of the changes. Properly applied knowledge is power!
I also love the cover photos! Would love to see yours. Feel free to reply back here with a link…or you could just inbox it to me via my contact page. I’d be happy to show you some love!
Please come again soon and let me know if I can help with anything!
Best regards,
Cat Alexandra
Cat recently posted..Top 5 Internet Marketing Success Tips Revealed
Twitter: catherinealexa
April 10, 2012 at 12:04 pm
You’re most welcome, Feye!
Let’s stay in touch!
Best regards,
Cat
Cat Alexandra recently posted..Internet Marketing Myths Exposed!
This was a very informative post! I never knew there was a rules about the cover page, I activated my Facebook timeline immediately after they released it to the public. I remembered I just activated it using the developer’s tool.
To be honest I still don’t know how to take advantage of this feature to the fullest. I’ll just reflect and follow up your suggestion.
Twitter: catherinealexa
April 9, 2012 at 3:45 pm
Dear Feye,
So nice to meet you! Thanks for reading up on the Facebook Timeline Changes to Business Fanpages! I’m glad that the information was helpful for you in your transition to the new Timeline! That’s what I was hoping to hear!
The developer’s tool is great! It takes some tinkering with so that one may get their arms around it, that’s for sure! I am happy the suggestions may have simplified things a bit for you though. If you have any questions or if I can give you a helpful pointer, please feel free to comment back here or inbox me directly.
Please come and visit again soon!!
At your service,
Cat Alexandra
Cool! That would be a big help. As of now I don’t have any questions about it, I’m still enjoying discovering things.
Thank you Cat for the run down of the new Facebook Timeline change. Those are extremely important points to watch out for. Our company is in the process of making the Facebook Timeline Change. I was very against it at first but i am now happy to embrace the change and have some fun with the new layout. Very exciting.
Sarah recently posted..Google Going Forward with Go Language.
Twitter: catherinealexa
April 3, 2012 at 4:41 pm
Dear Sarah,
So nice to see you here! Thanks for the visit and the great comment!
I’m happy that you enjoyed my Facebook Timeline change rundown here. I feel that the better we can understand the nuances, the more effective we may be as marketers!
It’s awesome that your company initiated your own changeover. I always prefer to do those things myself rather than being moved over involuntarily. lol
Let me know if I can help with anything! And please do come again soon!
Best regards,
Cat Alexandra
Cat recently posted..Get referrals and boost sales in 3 simple steps
Hey Cat!!
I really satisfied with this changed and it’s better too sort your fan page business in timely manner.I switched too first day of timeline launched and it’s very well that my all fan page are smoothly converted in timeline manners.
Rizwan Sultan recently posted..Iphone Suppliers
Twitter: catherinealexa
April 4, 2012 at 6:45 pm
Dear Rizwan,
So nice to hear from you! Thanks for chiming in!
I am glad to hear you’re happy with the latest changes! I feel very much the same way you do about it! I found this to be a unique opportunity to become more creative in how I get my messages across and how I direct folks to opt-in. I’m pleased that you’re finding a smooth transition for yourself! That is some great news!
Hope you’ve been having an excellent week! Let me know if I can help with anything!
Please come visit again soon!
Best regards,
Cat Alexandra
Cat recently posted..Soul Surfer and the Internet Marketing Success journey
clap clap clap clap clap!!! Awesome summary and suggestions. I really like the format of this, it’s so easy to get to the heart of the changes and the super practical advice you offer. I always thought I’d miss landing pages most, but maybe not so much if we can do cool stuff with the actual timeline and put the best apps front and center. It might behoove us all to run 3-4 apps at a time so none are hidden – then switch them out to keep it fresh. All preparation to the contrary I am still behind on getting my pages updated. Argh! And thank you for the link, I appreciate it!
Carol Lynn recently posted..Stop Listening To Chris Brogan, Get Off Twitter, Play Dumb, And Other Smart Marketing Advice
Twitter: catherinealexa
April 9, 2012 at 2:39 pm
Hi Carol Lynn,
Thanks for that awesome round of applause!
That made me feel really happy! lol I’m glad that you enjoyed my version of the Facebook Timeline Changes to Business Fanpages. 
I wanted to make this as helpful as possible, so I’m glad that was conveyed!!
Hope that you’re having fun with your new Timeline! I am having fun poking around on mine to learn more about it. I have been loving the insights a good deal.
Well, it’s a new week here all ready! Time flies when you’re having fun! I’ve been a bit behind on replies due to a script error in my blog which I JUST was able to resolve on Easter Sunday of all days! Hope you’re ready to rock out the new week!!
Cat
Yeah, I enjoy Timeline too. It cover photo is captivating and very nice on a page.
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Twitter: catherinealexa
April 9, 2012 at 2:48 pm
Dear Carmel,
So nice to meet you! Thank you for checking out my blog on the Facebook Timeline Changes to Business Fanpages! I’m glad that you’re enjoying the cover photos! I have found these to be so beautiful and also wonderful opportunities to bring our concepts to vivid life!
Let me know if you have any questions or if I can help with anything. And please do visit again soon!
Best regards,
Cat Alexandra
Cat,
I was wondering if you’ve run into an issue I’ve been having with the new timeline – I don’t see the ‘use Facebook as’ option and it’s something that I use all the time, I’d like to be able to use Facebook as ‘me’ when posting on my own business page rather than just the company. Any thoughts or suggestions here?
Thanks and great article.
Twitter: catherinealexa
April 9, 2012 at 4:06 pm
Hi Ariel,
Nice to meet you! Thanks for checking out my blog about the Facebook Timeline Changes to Business Fanpages! I really appreciate your comment and the chance to exchange with you a bit here.
Yes, I know exactly what feature you’re looking for. The great news is that the feature to use Facebook as your Fanpage or your own Facebook ID is still there, it has just been moved around a bit. Go to the top right corner of your Admin Panel inside of your fanpage. You will see a dropdown option for “Manage,” click it and you will see the option you’re looking for at the bottom.
“Use Facebook as _____.”
Hope that helped! Let me know if you have any other questions! You’re welcome to drop those here in comments or to inbox me privately.
Please come again soon, Ariel! I’d love to stay in touch with you!
Best regards,
Cat Alexandra
The Facebook timeline is a good and bad innovation. Good because for businesses and SEO people they can use the timeline like an advertisement. For local users though it is very space consuming.
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Twitter: catherinealexa
April 9, 2012 at 4:30 pm
Hi Mark,
Great to meet you! Thanks for taking a moment to reach out and connect. I appreciate your feedback about the new Facebook Timeline Changes to Business Fanpages.
I initially heard from a few others the same reservations you do about the Timeline. From the folks I’ve spoken to, the general consensus has been that it wasn’t at all as space consuming as originally anticipated. I think that the most important thing is simply knowing what everything does so that we know best how to adapt our own presentation to work better into the framework we have to work with. That cover photo is large, yes, but when used with creativity it can be a powerful chunk of real estate that is put to good use for the end user.
Thanks for your input, Mark! Let me know if I can help with anything or if you have any questions feel free to comment here via reply or inbox me directly!
Please come again soon!
Best regards,
Cat Alexandra
thank you so much Catherine
i needed to know this, whenever i get use to a feature they change it!
Twitter: catherinealexa
April 4, 2012 at 6:47 pm
Hi Farouk,
So nice to see you here! Always a pleasure to get your comments!
I’m pleased that you enjoyed the material and found it to be helpful for yourself! That means a lot to me! It’s tough to keep up with the changes going on around Facebook, so I’m just happy to be of assistance to those who are looking for a bit of analysis and “how to” ideas!
Hope you’re rocking out your week, Farouk! Please come again soon and do let me know if I can help with anything!
Cat
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Grrrrr… First, I’m not a big fan of FB as it is and just when I’m getting used to the layout and how to navigate, they change things around! Surely regular users get used to it fairly quickly, but for the occasional user it becomes a frustrating experience. Thanks, FB! Anyway, thanks for sharing such a deep post about the new timelines, etc.
Twitter: catherinealexa
April 9, 2012 at 3:15 pm
Dear Wailea,
Nice to meet you! Thanks for taking time out of your day to read my insights about the Facebook Timeline Changes to Business Fanpages!
I will say that you are absolutely not alone in your sentiments about the ever (and quickly) changing world of FaceBook!
I have heard quite a number of others having tizzies over this very same thing.
I think that it’s pretty impressive how quickly FaceBook is able to get their act together every time they are doing a revamp. It actually inspires me to be a bigger thinker, personally, but maybe I use FaceBook differently than you do.
Let me know if you have any questions or if I can help with anything, Wailea! And please do come again soon!!
Best regards,
Cat Alexandra