What is the social proof theory?
Social proof theory is a theory that states that people tend to mimic others when they can’t find the right direction or the right action to do.
This means that if a person saw most people in the street running and screaming then he is very likely to run with them before he even knows what’s going on.
This is why famous people become even more famous and it’s the same reason why popular blogs become even popular as the time passes.
So how can you use social proof to boost your business or blog traffic?
The best way to use social proof is to find out the competitive advantages that your business has then to make them visible using social proof. Here are some examples:
1) Using a hit counter: If one of the advantages of your blog is that it gets high traffic then you can use a hit counter and display it on every page. By doing so people will trust your site even more and it will become more popular.
2) Testimonials: Let’s suppose that you have great content or great products. In such a way the best way to make this advantage visible to the public is to use testimonials wherever possible. Most people who will read the testimonials will trust your business even more because of the social proof theory.
3) Celebrities: Don’t be intimidated by the word because I am not asking you to contact A class celebrities. Even if you got a testimonial from a relatively popular blogger that would still be an example of using a celebrity to increase people’s trust in your business.
4) Twitter followers, facebook fan page..etc: Sometimes you need to invest some time first before you can use social proof. I launched a facebook ad campain for my Fan page and once I reached several thousands of likes I posted it on my blog. Certainly this increased the trust and made the blog look even more popular. You don’t have to have a large number of followers on every social networking website but you just need to make the one you are popular on the most visible to your audience.
5) Say I am good!: According to psychology the mind can be programmed by repetition provided that no opposing beliefs is found. This means that if you wrote at the footer of each article on your blog that you are an expert then people will believe in you provided that the quality of your content doesn’t say otherwise.
In short, there are various ways in which you can apply the social proof theory without necessary having a large number of followers or a high traffic website.
Written by M. Farouk Radwan
The founder of http://www.2knowmyself.com
The top bloggers advocate a seo wordpress plugin for your Wordpress website.